Privacy Policy
Welcome to Tirlán Limited’s privacy policy.
Tirlán Limited respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you participate in Premier Dairies promotions and competitions and tells you about your privacy rights and how the law protects you.
1. Important information and who we are
Purpose of this privacy policy
This privacy policy aims to give you information on how Tirlán Limited collects and processes your personal data for the purposes of running promotions and competitions, in particular any data you may provide when you take part in a promotion or competition.
The promotions and competitions are not intended for children, and we do not knowingly collect data relating to children.
This privacy policy supplements other notices and privacy policies and is not intended to override them.
Controller
Tirlán Limited is the controller and responsible for your personal data (referred to as “Tirlán”, “we”, “us” or “our” in this privacy policy).
Contact details
If you have any questions about this privacy policy, please contact us in the following ways:
Full name of legal entity: Tirlán Limited
Email address: dataprotection@tirlan.ie
Postal address: Data Protection, Tirlán Limited, Abbey Quarter, Kilkenny, R95 DXR1, Ireland.
Telephone number: +353 56 779 6300
You have the right to make a complaint at any time to the Data Protection Commission (DPC), the Irish supervisory authority for data protection issues (www.dataprotection.ie). We would, however, appreciate the chance to deal with your concerns before you approach the DPC so please contact us in the first instance.
Changes to the privacy policy and your duty to inform us of changes
We keep our privacy policy under regular review. This version was last updated on 02 April 2023.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
2. The data we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
- Identity Data includes first name, last name and social media username
- Contact Data includes address, email address and telephone numbers.
- Competition Data includes the response to the competition/promotion question, where this is an original answer and not multiple choice and any photos submitted as part of your entry.
- Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website to register for the promotion.
- Usage Data includes information about how you use our website, products and services.
- Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you.
3. How is your personal data collected?
We use different methods to collect data from and about you including through:
- Direct interactions. You may give us your Identity, Contact or Competition Data when you fill in the form to enter a competition or promotion or by corresponding with us or contacting us by post, phone, email or otherwise.
- Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see our cookies policy here for further details.
- Third parties or publicly available sources. We may receive personal data about you from the third parties as set out below:
- Technical Data from analytics providers such as Google Analytics; and
- Identity Data from social media websites.
4. How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the contract, we are about to enter into or have entered into with you.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal obligation.
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. We may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data.
| Purpose/Activity | Type of data | Lawful basis for processing including basis of legitimate interest |
| To enable you to participate in a promotion or competition. | (a) Identity (b) Contact (c) Competition Data | (a) Performance of a contract with you |
| To administer the promotion/ competition which will include: (a) Assessing the entries. (b) Selecting the winners from the valid entries. (c) Contacting the successful participants. (d) Notifying you about changes to our terms or privacy policy. | (a) Identity (b) Contact (c) Competition Data (d)Marketing and Communications | (a) Performance of a contract with you (b) Necessary for our legitimate interests (to run the promotion or competition) |
| To publish the names of the winners on social media | (a) Identity | (a) Necessary for our legitimate interests (to comply with the requirements of the ASAI Code) |
| To make suggestions and recommendations to you about goods or services that may be of interest to you. | (a) Identity (b) Contact (c) Technical (d) Usage (e) Marketing and Communications | (a) Necessary for our legitimate interests (to develop our products/services directly in relation to promotions/competitions and grow our business) |
| For participation in wider publicity regarding promotions. | (a) Identity (b) Contact (c) Competition Data | (a) Specific consent to the processing has been provided. |
| To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | (a) Identity (b) Contact (c) Technical | (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise). (b) Necessary to comply with a legal obligation. |
Marketing
We may use your Identity, Contact, Technical, Usage and Marketing and Communications Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).
We will obtain your consent before sending direct marketing communications to you via email or text message. You will receive these marketing communications from us if you have opted in to receiving these communications as part of the promotion/competition sign up process or through the website. We will also get your express opt-in consent before we share your personal data with any third party for marketing purposes. There is an unsubscribe button at the end of all of our marketing communications which enables you to ask us or third parties to stop sending you marketing communications at any time by following the opt out link.
Cookies
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see here
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
5. Disclosures of your personal data
We may share your personal data with the parties set out below for the purposes set out in the table above.
External Third Parties
We may share information with the following external third parties:
- The competition/promotion supplier for the purposes of administering the competition/promotion.
- Professional advisers including lawyers, bankers, auditors and insurers who provide banking, legal, insurance and accounting services to us.
- Third party service providers such as accounting, administration, payment and customer relationship management service providers.
- Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to sue your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
International transfers
We do not transfer your personal data outside the European Economic Area.
6. Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way or altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
We are committed to maintaining the highest levels of Information Security across our business functions and electronic business channels.
We implement the following Information Security safeguards:
- We apply digital certificates to our official corporate web sites to secure communications and also provide assurance that you are connected to approved resources
- We will treat all your queries in relation to potentially fraudulent activity with the highest urgency
- We maintain in-house and external Information Security services to provide website security analysis and identify areas of website security improvement
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your information transmitted to our site and any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
7. Data retention
How long will you use my personal data for?
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
Details of retention periods for different aspects of your personal data are available by contacting us.
In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
8. Your legal rights
You have rights under data protection laws in relation to your personal data. You have the right to:
Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no reason for us continuing to process it. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in certain scenarios.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.
You also have the right to make a complaint at any time to the Data Protection Commission (DPC), the Irish supervisory authority for data protection issues (www.dataprotection.ie). We would, however, appreciate the chance to deal with your concerns before you approach the DPC so please contact us in the first instance.
If you would like to exercise any of these rights or have any questions or concerns about how we use your personal information, please contact us at the above contact details.
9. Glossary
LAWFUL BASIS
Legitimate Interest means the interest of our business in conducting and managing our business to enable us to run the best promotion/competition/service and to give you the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests.
Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.